"If I had asked people what they wanted, they would have said faster horses." This quote, attributed to Henry Ford, is meant to express that you can't ask potential customers what they want; you have to find out what they need.
For precisely this purpose, Ryan Levesque developed the "Ask" method: a sequence of specific surveys with the goal of segmenting potential customers, finding out exactly what their biggest challenges are, and with which products you can offer them real value.
The author has spent years refining these questionnaires. Ultimately, he has built numerous businesses using his method, and he generated over $100 million in sales.
The Ask Method can be used by Internet solopreneurs, startups, and established companies.
You don't have to like and implement all the approaches in this book. The video sales pages are certainly not to everyone's taste. They remind me of the sales representative who talks you up until you sign.
Accordingly, the author doesn't miss any opportunity to use the book for self-promotion. If the Ask method's implementation is too complex for you, you can leave it to Levesque's agency.
However, this is by no means necessary. The presented method is explained wholly and in detail and can be put into practice by anyone.
🎧 Suitable as an audiobook? The first part about Levesque's career, yes. The second part – the explanation of the Ask method – at most as an accompaniment to the printed (or e-) book due to its numerous diagrams, tables and screenshots.
P.S.: If you don't know what a sales funnel is, you should first study online marketing basics (e.g., in DotCom Secrets).
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