Choose: The Single Most Important Decision Before Starting Your Business

by Ryan Levesque

In "Ask", Ryan Levesque presented a method that enables us to offer our (potential) customers precisely what they need.

"Choose" is about the step before that: choosing the market we want to go into as entrepreneurs.

Using a detailed step-by-step guide, he takes us through a brainstorming, research, and selection process based on years of research and experience that has enabled the author himself to build numerous successful businesses.

This process is designed to minimize the risk of failure through checklists and objective criteria.

Levesque writes passionately and motivationally. Inspiring stories of people who have successfully applied his process and personal anecdotes from the author round out this otherwise very technical book.

A recommendation for anyone thinking of starting their own business and who wants to maximize their chance of success by choosing the right market segment.

🎧 Suitable as an audiobook? Yes.

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Genres

Entrepreneurship Business Strategy Startups Decision Making Market Research Business Development Small Business Business