Dan Sullivan is a successful entrepreneurial coach, and Dr. Benjamin Hardy is a psychologist and bestselling author. In their book Who Not How, they show you how, instead of asking “How can I do this?”, you discover who can take that task off your plate – and how this shift helps you reach bigger goals faster.
The book’s core concept is that many people block themselves by trying to do everything alone. The authors explain why the classic “How do I solve this problem?” often leads to overwhelm – and how asking “Who can solve this for me?” opens up an entirely new way of thinking.
Rather than pursuing self-optimization at all costs, it’s about smart delegation, a team mindset, and focusing on your own strengths. Real-world examples from Sullivan’s coaching work with entrepreneurs make the theory tangible. With clever “who thinking,” exponential growth becomes possible – both professionally and personally.
The book also examines the role of trust, communication, and ownership: if you delegate responsibility, you have to be able to let go. Here, the authors provide concrete strategies for finding the right “whos” and becoming more successful together.
The writing is clear and accessible, with a friendly tone. It’s especially suited to freelancers, entrepreneurs, and leaders – but also to anyone with too much on their plate asking: “How am I supposed to get all this done?”
A must-read for people with big ideas but limited time – anyone who doesn’t want to get lost in the “how,” but would rather team up with the right people.
🎧 Suitable as an audiobook? Absolutely – it’s narrated by Dr. Hardy, with a brief dialogue between the authors at the end of each chapter reflecting on its theme.
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