The number of successful businesses, measured by the number of start-ups, is small. Most entrepreneurs fail. But if the probability of success is so low – why do successful entrepreneurs exist who repeatedly manage to be successful and innovative?
The authors have spent years investigating what distinguishes successful from unsuccessful entrepreneurs. They have analyzed recurring patterns, and, with the "Nail It Then Scale It" method, they present a timeless step-by-step process that successful entrepreneurs follow to minimize risks and increase the probability of success.
The method is based on the realization that entrepreneurs do not fail because they cannot build a product. Instead, they fail because they build a product that nobody wants.
Instead of following their instincts, entrepreneurs should proceed scientifically and unemotionally. It is necessary to identify a monetizable pain, i.e., a problem that customers are willing to spend money on. Then they should verify this need, and finally – together with the customers and through early prototypes and feedback – develop a solution. Just like in agile software development.
🎧 Suitable as an audiobook? Yes.
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