"Lean Startup" describes a management approach to bring new products to market faster and more successfully. The term "startup" does not refer to the size or age of a business, but to an organization that creates something new under extremely uncertain conditions.
In traditional development, new products are designed and developed for months or sometimes years to eventually determine that potential customers have no interest in the product.
Lean Startup, on the other hand, is about bringing a rudimentary prototype, a so-called MVP ("Minimal Viable Product"), to market as early as possible. The goal is to receive customer feedback as quickly as possible and – based on this – to improve the product ("Build-Measure-Learn" product cycle).
The book is particularly worth reading because the author does not only explain the lean startup approach. Instead, he vividly reports how he developed it based on his own painful experience.
🎧 Suitable as an audiobook? Yes, absolutely, and the author reads it himself.
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