Dan Sullivan is a long-time entrepreneur coach and founder of the “Strategic Coach” program. Dr. Benjamin Hardy is a psychologist and bestselling author. Together, they present a fascinating thesis in this book: aiming for 10x goals is often easier than just trying to double your results. Sounds paradoxical? It’s actually explained in a very relatable way.
The core idea: 10x goals force you to think radically differently and focus 100% on what you do best. While a 2x goal often means just “more of the same,” a 10x goal requires a completely new mindset.
The book shows how you can achieve far greater results – without burning yourself out – by gaining clarity and vision, focusing on your unique abilities, letting go of the non-essential (“You don’t have to do everything. You just have to do the right things.”), and using your time intentionally.
If you enjoyed Deep Work or The One Thing, you’ll feel right at home here – only with a stronger emphasis on identity and purpose.
A recommendation for freelancers, entrepreneurs, leaders – and anyone who wants to break free from the “work more to achieve more” hamster wheel and is ready to rethink how they operate.
🎧 Suitable as an audiobook? Absolutely.
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