Most companies are made up of "technicians" (bakers, craftsmen, mechanics, lawyers, web designers, programmers, etc.), who are dissatisfied as employees and hope to find happiness in self-employment.
Over 90% of these companies fail. A good cook is not automatically capable of running a restaurant. An excellent lawyer is not necessarily a good partner in a law firm. A good computer tinkerer cannot automatically build a company like Apple or DELL.
On the one hand, a successful business needs not only the technician but also an entrepreneur (that's what the "E" in the title stands for) and a manager.
On the other hand, the company needs a system of processes so that the founder can hand over areas of responsibility and not remain solely responsible forever and ever (which will ultimately be more stressful than the employment relationship from which he wanted to get out).
Thus, one of the book's core statements reads: The founder must not only work in his business – he must work on his business.
The book is easy to understand and entertaining due to numerous practical examples and a (fictitious?) conversation with a self-employed pie baker that runs through the whole book.
A must-read for everyone who wants to start a business and for every entrepreneur who realizes that he is reaching his limits.
🎧 Suitable as an audiobook? Yes.
* Disclosure: We love sharing our favorite books with you! As an Amazon Associate, we earn a small commission from purchases you make through our links, which helps us continue creating content you enjoy.
