Cindy Alvarez is currently Director of User Experience at Microsoft – and she knows exactly how to build products that users not only need but are actually willing to buy. In this book, she shows you how to identify real customer needs with minimal effort – and avoid building the wrong thing: using “Lean Customer Development.”
The concept is closely tied to Eric Ries’ Lean Startup, but it focuses specifically on the phase before the MVP: How do you even know there’s a real problem? And whether your idea solves it?
You’ll learn, among other things:
If you’re building products – whether as a founder, product manager, or developer with a side project – this book is worth its weight in gold. It’s easy to understand, hands-on, and full of practical templates, sample questions, and step-by-step guides you can apply right away.
A clear recommendation for anyone who wants to validate their idea instead of developing on gut feeling.
🎧 Suitable as an audiobook? Due to the printed interview guides and tables, it works better as a complement to the print (or e-book) version.
* Disclosure: We love sharing our favorite books with you! As an Amazon Associate, we earn a small commission from purchases you make through our links, which helps us continue creating content you enjoy.
