$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

by Alex Hormozi

Alex Hormozi has developed a marketing method that he says has made him more money than the CEOs of McDonald’s, IKEA, Ford, Motorola and Yahoo combined. For every dollar he has invested in advertising, he has made $36 – repeatedly and in different industries.

In “$100M Offers,” Hormozi shares his recipe for success. Using step-by-step instructions, he shows how to create a “Grand Slam Offer” – an offer so good that customers can’t refuse it.

At the core of his method is a value equation according to which people are willing to pay more,

• the more they value the outcome,
• the higher they perceive the probability of success,
• the faster they achieve the goal,
• and the less effort and sacrifice achieving the goal requires.

The book is extremely practical; Hormozi describes the steps of his method in a concrete, precise, and easy-to-understand manner. A free video series accompanies the book. A recommendation for all entrepreneurs and freelancers who want to boost their success with better offers.

🎧 Suitable as an audiobook? Yes, and it is read by the author personally. I also recommend buying the 99-cent Kindle version, as the book includes some tables and graphs not included in the audiobook version.

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Genres

Marketing Sales Business Strategy Entrepreneurship Persuasion Business Development