Are you self-employed or a founder? Do you often find yourself in the situation of having to describe your product or service in one sentence? Then this book is just right for you!
The StoryBrand framework presented in this book helps you to attract the attention of your customers and to communicate the advantages of your products in a clear, convincing, and comprehensible way.
Nothing makes people listen better than a great story. That's why you position yourself as the guide who accompanies the hero (the customer) on his journey to success. Exactly like in a good story or a Hollywood blockbuster.
The book is well structured, very practical, and presents the analogy to the hero's journey in an appealing using various examples. You can start right away to apply the framework to your product.
Therefore: a definite recommendation for every freelancer and entrepreneur – and those who want to become one!
🎧 Suitable as an audiobook? Yes, and the author reads it himself.
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