People are generally not won over by facts alone. Salespeople cannot sell on facts alone, and speakers cannot inspire anyone with facts alone. Only when facts are accompanied by emotional messages, for example, in the form of images, stories, or metaphors, can people be persuaded.
In “The Tall Lady With The Iceberg,” Anne Miller, a presentation and communication coach, explains what metaphors are, how to develop them, and how to use them effectively as a salesperson, speaker, or presenter to communicate more effectively, explain complex ideas understandably, and captivate and convince the audience.
Numerous real-life stories and over two hundred example metaphors for various situations make the book an informative and entertaining read. Exercises at the end of the chapters help to consolidate the learned material and allow the reader to develop metaphors for their own messages.
This is a recommendation for all who want to use convincing language to stand out from the crowd of speakers and salespeople or simply in everyday conversations.
🎧 Suitable as an audiobook? Yes.
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