Each of us is a salesperson – everyone tries to get people to do something in one way or another. At work, we try to convince others of our ideas. Parents and teachers try to get children to learn. And in addition to traditional salespeople, more and more self-employed people are trying to market their products or services.
Daniel H. Pink, a linguist, lawyer, and best-selling author, has examined what skills are needed to persuade people to act in today's world, where – thanks to search engines and review portals – buyers have the same information as sellers.
These skills include empathy, optimism, the ability to find problems and not just solve them, the ability to express ourselves clearly and focus on the essentials, improvisational skills, and the attitude of wanting to serve others first and foremost, that is, to improve the life of the person we have "moved."
The author does not simply list these skills but gives us concrete instructions, frameworks for action, rules – and practice exercises at the end of each chapter. For example, we learn five ways to deliver messages more clearly and persuasively. We are introduced to the six successors of the "Elevator Pitch". And we are taught the basic structure of improvisation.
The book is lightly written and reads easily. It contains entertaining stories and reports on exciting studies. Thanks to the many exercises, we can put the theory into practice right away. I recommend it to anyone who wants to improve their ability to move other people.
🎧 Suitable as an audiobook? Yes, and it is read by the author himself.
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