If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

by Grant Cardone

Grant Cardone is a well-known U.S. sales trainer, entrepreneur, and self-made millionaire – and his books are bursting with energy. In this one, he shows you how to not just maintain but actually grow your sales in times of economic uncertainty. The motto: only those who play to win have a real chance.

Cardone provides you with practical, no-nonsense strategies to help you succeed in sales – whether you're selling a product, a service, or yourself. The book covers:

• Instantly actionable tactics to boost visibility, reach, and closing power
• Urgency as a key sales driver – how to create it and use it effectively
• Mindset & dominance: why being “nice” isn’t enough in sales
• Proactive customer acquisition – stop waiting, start selling
• And most importantly: how to stay ahead even in highly competitive markets

This book shows you how to dominate sales with sharp focus and bold action. Not every strategy is a perfect fit for everyone, but the underlying principle is always the same: get out there, be seen, and close the deal.

The book is easy to read, highly practical, and written in a motivating tone – ideal for anyone who doesn’t want to settle for mediocrity in sales but aims to become a market leader.

A clear recommendation for sales professionals, freelancers, entrepreneurs, and coaches. Especially helpful if you need to stand out in a saturated market – particularly during tough economic times.

But a heads-up: Cardone doesn’t sugarcoat things. He’s direct and aggressive. If that doesn’t suit your style, this book may not be for you.

🎧 Suitable as an audiobook? Yes – and it’s narrated by Cardone himself. Highly recommended, as his energetic delivery is truly contagious.

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Genres

Sales Business Strategy Marketing Business Development Entrepreneurship