With your knowledge, skills, talents, products, and services, you have a chance to positively influence other peoples' lives.
This book shows you how to position yourself as an expert, how to market your knowledge, how to convince your customers through storytelling techniques, how to lead them through your "value ladder", and how to ultimately build a base of "fans" who are happy to pay you for your services and advice.
To this end, the book offers detailed step-by-step instructions, e.g., on how to conduct the "perfect webinar".
The book is written in a simple and understandable way, contains numerous examples, and is a clear recommendation for anyone who wants to market themself (or others) as a personal brand – as an expert.
🎧 Only partially suitable as an audiobook. The printed book contains numerous illustrations, without which it is difficult to follow the audiobook.
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