Russell Brunson polarizes, he's loud, it's exhausting to listen to him, you don't have to like him. But: you have to admit that with ClickFunnels, he has built an online marketing empire worth several hundred million dollars.
In this book, he summarizes his experience of more than a decade and the "secrets" of his success in clear, simply written, understandable instructions that even online marketing beginners can use to multiply their conversion rates.
Brunson describes the concepts of the "value ladder", the "sales funnel", cold, warm and hot traffic, and how to build the appropriate sales funnel for your products on the various stages of the value ladder and for the different traffic temperatures – phase by phase – from building blocks and scripts.
I recommend this book to anyone who wants to successfully market their online business or "just" their blog.
🎧 Available as an audiobook? Yes, but I have read the printed book and therefore cannot judge the audiobook.
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