The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Why do some ideas and trends – whether in fashion, technology, or social behavior – catch on and others do not? Why do some books become bestsellers while others remain slow sellers? What is the secret of Sesame Street's success?

Malcolm Gladwell gets to the bottom of these questions and describes the phenomenon of the so-called "tipping point" – the point at which behavioral changes of a few people spill over to a critical mass ... and can change the world.

The trigger for the tipping point is usually the interaction of a few but well-connected people, a sticky message, and the right environment and timing.

I have to criticize that many of the author's arguments are primarily based on observations and are hardly scientifically substantiated, such as the reasons for lower crime rates.

Nevertheless, the book is interesting, entertaining, and well worth reading.

🎧 Suitable as an audio book? Yes.

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Genres

Social Psychology Marketing Human Behavior Influence Business Strategy Psychology