Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

by John Medina

John Medina is a molecular biologist who specializes in brain biology. In “Brain Rules,” he teaches us – in an entertaining yet scientifically grounded way – how our brain works and what we can do to make the most of it.

The book revolves around 12 “brain rules” – research-based principles that show how our brain functions best. A few highlights:

• Exercise boosts thinking: Regular physical activity has been proven to improve cognitive performance.
• Multitasking doesn’t work: Our brains simply aren’t built for it.
• Sleep is not a waste of time: On the contrary – sleep affects concentration, memory, and problem-solving abilities.
• Repetition strengthens memory: Learning works best through regular repetition, not cramming sessions.
• Emotions have a huge impact on our thinking: We remember emotional content better – something you can cleverly use in presentations, for example.

Medina combines neuroscience research with practical, everyday examples, sprinkled with humor and personal anecdotes. And he keeps it all easy to understand – even if you’ve never studied neurobiology.

“Brain Rules” is perfect for anyone who wants to truly understand how learning, attention, memory, and decision-making work – and how to apply that knowledge in daily life.

Whether you’re giving presentations, leading training sessions, or just want to work more efficiently, this book delivers science-backed “aha!” moments.

🎧 Suitable as an audiobook? Yes.

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Genres

Neuroscience Learning Productivity Cognitive Science Personal Development & Growth Psychology Education Professional Development