In this book, Chip and Dan Heath – known for their bestsellers Switch and Made to Stick – take you on a journey through extraordinary moments. Their central question: Why do some experiences stick with us forever, while others fade away?
The Heath brothers show that remarkable moments don’t have to happen by chance – they can be intentionally created. They identify four key elements that shape such moments:
With plenty of hands-on examples – from a hotel that hands out surprise popsicles by the pool, to a teacher who turns exams into theatrical performances – they demonstrate how intentionally crafted experiences can leave a lasting mark. Especially fascinating: how companies, schools, or families can use these principles to create meaningful moments – for customers, students, or their own children.
This book doesn’t deliver dry theory – it gives you concrete ideas you can apply. You’ll learn how to make meetings memorable, motivate employees, or elevate customer experiences – all without needing a massive budget.
The writing is clear, engaging, and full of “aha!” moments. And even if you’re not a manager or team lead, the lessons are applicable to almost any area of life – both personal and professional.
Perfect for anyone looking to inspire, connect, or spark excitement in others. A strong recommendation for trainers, leaders, product managers – and anyone who wants to create moments that truly stick.
🎧 Suitable as an audiobook? Absolutely.
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