Everyone knows how difficult it is to make lasting changes to habitual behaviors – both in oneself and others.
In “Switch,” the Heath brothers (known from “Made to Stick”) explore why this is the case, and they present concrete strategies that make lasting change possible.
Using a metaphor from Jonathan Heidt (“The Happiness Hypothesis”), the authors explain our behavior: The analytical-rational part of our mind (the “rider”) sees the need for change, but the much stronger comfortable-emotional part (the “elephant”) persists in old habits.
To bring about lasting change, both the rider and the elephant must be motivated. The authors present three memorable and effective strategies to achieve this:
The book has a clear structure: each strategy takes up about one-third of the book and is broken down into three sub-strategies. Each sub-strategy is explained in detail using numerous illustrative and practical examples.
Numerous inspiring stories of people who lose weight permanently, quit smoking, teachers who motivate students to cooperate, and managers who transform a sluggish customer service team into a service pioneer make for entertaining reading.
A recommendation for anyone who wants to effect lasting change in themselves or others.
🎧 Suitable as an audiobook? Yes!
* Disclosure: We love sharing our favorite books with you! As an Amazon Associate, we earn a small commission from purchases you make through our links, which helps us continue creating content you enjoy.
