In this masterpiece, world-renowned behavioral scientist Daniel Kahneman summarizes the results of five decades of research on human decision making, for which he was awarded the Alfred Nobel Memorial Prize in Economic Sciences.
Using numerous surprising experiments, the author describes how irrational our mind often works and how cognitive biases lead us to illogical decisions.
At its heart are two systems of thought: System 1, which reacts quickly, intuitively, and emotionally – and System 2, which works slowly, deliberately, logically, and rationally.
System 1 makes our lives easier by making numerous instantaneous decisions throughout the day without us even being aware of it. However, System 1 is also susceptible to making poor decisions and can be easily exploited (often to our disadvantage). System 2, which can detect these flaws, is lazier and requires us to use it consciously, which exerts and exhausts us.
The book is engaging, entertaining throughout, and has great self-help value. For it teaches us to become aware of our decision-making and recognize when others (in advertising, for example) exploit it to influence us to their advantage.
That's why I immediately read it a second time and can recommend it to everyone without hesitation.
🎧 Suitable as an audiobook? Yes!
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