Non-conformists ("originals") are people who challenge the status quo and bring about profound changes in society and science with innovative ideas.
Adam Grant has studied what makes originals tick, how they successfully run businesses, and how parents and teachers can foster creativity in their protégés.
In this book, you'll learn how to identify and develop good ideas while minimizing the risk of discarding good ideas ("false negatives") and pursuing bad ideas ("false positives").
You'll learn how to convince others of your ideas and gain allies, why procrastination often leads to the most successful innovations, and why the first mover doesn't always win.
The book describes how to foster creativity in others and groups and how the most successful companies welcome dissenters to create a culture of diversity and creativity.
Grant illustrates his findings with numerous studies, examples, and anecdotes from politics, business, and entertainment.
The book is inspiring, always surprising and a recommendation for all those who want to achieve great things with their ideas.
🎧 Suitable as an audiobook? Yes!
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