So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

by Cal Newport

Not passion should be the driving force in career planning, but the opportunity and the will to constantly develop one's skills – passion will then come all by itself. At least this is Cal Newport's central thesis in "So Good They Can't Ignore You".

Newport calls the skills acquired over time – especially through "deliberate practice" (see Peak: Secrets from the New Science of Expertise by K. Anders Ericsson) – "career capital." Without rare and valuable skills, he says, there is virtually no chance of finding a job that rewards you with self-determination, success, and recognition.

And only when you've reached the top – through countless small steps (and setbacks) – when you've mastered your field – will you find compelling life missions in the "adjacent possible".

As alleged evidence for this fascinating thesis, the author provides numerous examples of successful dream careers – of authors, musicians, scientists, and managers. These are not convincing proofs, though, as no statistics show that there are not at least as many (or even more) counter-examples.

In me, the author would have found one. I worked in various management positions for two decades and became neither successful nor happy with them. It wasn't until I refocused on my passion, programming, that I became more successful and happier than ever. But who knows – maybe that was only possible because I had accumulated enough career capital.

I can't advise anyone to follow the book's approach unreflectively. The same goes for the certainly more widespread "Follow your Passion" guides.

Nevertheless, the reading is rewarding: You'll learn about a radically different approach to career development that will enable you to face life-defining decisions more consciously.

🎧 Suitable as an audiobook? Yes.

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